No, your logo is not a brand

For anyone who has ever been involved in creating a new logo for a company will every now and then have the horror of trying to explain to an angry client why their logo looks exactly like the logo they saw on Shutterstock or the tiny Argentinian craft hangliding manufacturer they came across by accident […]

Tips and Tricks to create a Viral name

Naming strategy and controversy around Covid-19. By: Nicholas J.W. Kühne *please note that I will reference nomenclature used in history that may be offensive to readers. It does not reflect the authors attitude.* One of the most controversial naming exercises of all time has to be the fight to name the largest current enemy of […]