Wunderbrand x Data Science

Data Science for Brand Success

The Wunderbrand approach

We are a brand strategy and communications agency and believe in bringing together the power of creativity with the transformative power of AI and Machine Learning. We help you outline the components of customer value, examine how this links to business outcomes and explain how you can build, retain and improve that value.

DataOdyssey

The DataOdyssey is the data discovery phase of a business to understand their current data environment.

We ask what data you have, how it is generated, how it is stored and how it is used.

We also ask the critical question of what is missing, and what processes can be improved or removed.

This odyssey is a journey into how data enters and exits the business, and the process in between.

PossibilityEngine

Our PossibilityEngine takes a big picture view of the state of data, new advances in analytics and innovative use cases.

We use this process to show the possibilities available to business to transition to becoming a business of the future.

By having all the available technology and use-cases presented to you without the constraints of budget, you can use blue ocean thinking to visualise how your business can take advantage of data science.

You will be able to cast your mind into an array of future opportunities for your business and start your planning process now, and set your business up for future success.

Our Data Science Services

  • Data Audit
  • Data Acquisition
  • Data Enhancement
  • Data Transformation
  • AutoML training
  • Model development
  • Model training
  • Distributed computing
  • Model scoring
  • Deployment
  • Performance monitoring
  • Accuracy monitoring
  • Cost monitoring
  • Fairness
  • Bias-detection and mitigation
  • Explainability

Reporting

our focus

Brand & marketing AI

Internal tools

  • Brand health check
  • Brand strength analytics
  • Marketing efficacy analytics
  • New product development
  • Market dominance
  • Channel optimisation
  • Online brand score
  • Portfolio mapping
  • Sentiment analysis
  • Improving customer experience using data

External tools

  • Market dominance
  • Online brand score
  • Market trends such as flavour, colour and attitude

Application

Do you ask these questions?

marketing trend forecasting

What new trends are there in X category?

1.Research insights

We want better information on the market and what products we should be selling

What new segments look viable?

I want to map all my SKU’s to a market segment?

Research on concept, packaging, taste, consumer attitudes

Primary research opportunities in X (data poor countries).

2.Where is my next big opportunity?

3.Competitor analysis

Pricing

Promotions

4.More accuracy

We want better trend forecasting ability for my communications campaigns

Want to discuss your ai ideas? get in touch

Send us an email, to discuss a new project