We are a brand strategy and communications agency and believe in bringing together the power of creativity with the transformative power of AI and Machine Learning. We help you outline the components of customer value, examine how this links to business outcomes and explain how you can build, retain and improve that value.
The DataOdyssey is the data discovery phase of a business to understand their current data environment.
We ask what data you have, how it is generated, how it is stored and how it is used.
We also ask the critical question of what is missing, and what processes can be improved or removed.
This odyssey is a journey into how data enters and exits the business, and the process in between.
Our PossibilityEngine takes a big picture view of the state of data, new advances in analytics and innovative use cases.
We use this process to show the possibilities available to business to transition to becoming a business of the future.
By having all the available technology and use-cases presented to you without the constraints of budget, you can use blue ocean thinking to visualise how your business can take advantage of data science.
You will be able to cast your mind into an array of future opportunities for your business and start your planning process now, and set your business up for future success.
What new trends are there in X category?
We want better information on the market and what products we should be selling
What new segments look viable?
I want to map all my SKU’s to a market segment?
Research on concept, packaging, taste, consumer attitudes
Primary research opportunities in X (data poor countries).
2.Where is my next big opportunity?
We want better trend forecasting ability for my communications campaigns