Managing brands

This is how we help you manage your brand. Strategy needs to be to be driven and maintained by an organisation’s leadership, but it is also Wunderbrand’s role to take responsibility of ensuring that all components of a brand are rolled out correctly. As important as it is to know how to execute a strategy […]

Using AI to improve brand value

Using AI to improve brand value Nicholas Kühne CEO Wunderbrand How do I improve my brand value with AI and big data? Brand strategy AI Analytics is a new field of brand management whereby big data is used to help businesses with complex brands and audiences, manage themselves better. In an increasingly complex world where […]